greenrush rebrand
The cannabis industry is evolving at a lightning pace. greenrush is your connection to the veritable wonderland of trusted dispensaries, delivery services, and products. It's everything cannabis, whatever experience you desire.
greenrush
Brand Identity
Code & Theory, 2018
Challenge
After several years in business, they were ready to evolve their branding to highlight their core values and services. Not just a delivery service, but a hub for all the ways weed enhances lives.
Approach
We conducted a full-day workshop with greenrush to identify their core values and brand personalities. The result was a crafted, strong, emblematic wordmark that does not need to rely on cannabis imagery. The logo and branding elements nod to the connection between consumers and cannabis.
Role
I led the brand redesign by creating a new wordmark, patterns, icons, brand messaging, and a style guide to tie it all together.
