greenrush rebrand

The cannabis industry is evolving at a lightning pace. greenrush is your connection to the veritable wonderland of trusted dispensaries, delivery services, and products. It's everything cannabis, whatever experience you desire.

greenrush
Brand Identity
Code & Theory, 2018

Challenge

After several years in business, they were ready to evolve their branding to highlight their core values and services. Not just a delivery service, but a hub for all the ways weed enhances lives.

Approach

We conducted a full-day workshop with greenrush to identify their core values and brand personalities. The result was a crafted, strong, emblematic wordmark that does not need to rely on cannabis imagery. The logo and branding elements nod to the connection between consumers and cannabis.

Role

I led the brand redesign by creating a new wordmark, patterns, icons, brand messaging, and a style guide to tie it all together. 

T-Shirt-Hanging-Mockup-ALT
Leaf-Bag Mockup-3
gr-wordmark-indigo
Perspective-Business-Cards-MockUp-2
greenrush-BrandGuidelines-ICONS
styleguide-snapshots
Back to top Arrow
View