greenrush rebrand
The Jewish Museum
Brand Identity
Code & Theory, 2018
Background
The cannabis industry is evolving at lightning pace. greenrush is your connection to the veritable wonderland of trusted dispensaries, delivery services and products. It's everything cannabis, whatever experience you desire.
Challenge
After several years in business, they were ready to evolve their branding to highlight their core values and services. Not just a delivery service, but a hub for all the ways weed enhances lives.
We used UI elements that are minimal yet maximize the best use of screen real estate. Instead of artwork images being top in hierarchy, we focused on the audio controls. We introduced nudges of audio and UI cues to lead the user from one tour to another. Additional information about the museum act as a supplemental aid for visitors without distracting them from their surroundings.
Approach
We did a full day workshop with greenrush to identify their core values and brand personalities. The result was a crafted, strong, emblematic wordmark that does not need to rely on cannabis imagery. The logo and branding elements nod to the connection between consumer and cannabis.
The Jewish Museum in NYC wanted to create a robust audio tour system to replace existing audio tour devices. We leveraged the energy of their existing brand done by Sagmeister and Walsh and adapted it for this experience. While on-site at the museum visitors can access the audio tours through their mobile or tablet devices as a web app.
Role
I designed the wordmark and delivered new logo assets, patterns, icons, brand messaging and a style guide to tie it all together.
The Jewish Museum in NYC wanted to create a robust audio tour system to replace existing audio tour devices. We leveraged the energy of their existing brand done by Sagmeister and Walsh and adapted it for this experience. While on-site at the museum visitors can access the audio tours through their mobile or tablet devices as a web app.
