Morton Salt
Morton Salt is one of the most iconic brands in American history. As the product is a household name, a pantry staple, and the Morton girl is a historic pillar in marketing, Morton Salt is engrained in the fabric of American life and culture, inspiring new and old generations alike.
To elevate Morton's social media presence, I created a series of illustrations that drew inspiration from the iconic Morton girl. These illustrations were shared across the brand's social channels during both solemn and festive occasions, with the aim of evoking nostalgic and emotional responses from viewers. These posts became some of their most highly-liked content.
Illustration, Social Media
Code & Theory, 2017
Consumers are familiar with the Morton Salt Girl but may be less familiar with what she stands for. As part of Morton's initiative to Erase Food Waste, I storyboarded and animated a social media badge to be reposted as a pledge to join their efforts.
Consumers are familiar with the Morton Salt Girl, but may be less familiar with what she stands for. As part of Morton's intiative to Erase Food Waste, I storyboarded and animated a social media badge to be reposted as a pledge to join their efforts.
Consumers are familiar with the Morton Salt Girl, but may be less familiar with what she stands for. As part of Morton's intiative to Erase Food Waste, I storyboarded and animated a social media badge to be reposted as a pledge to join their efforts.
