Morton Salt

Morton Salt

PROJECT
PROJECT

Illustration, Motion

Illustration, Motion

´╗┐´╗┐AGENCY

Code & Theory

BACKGROUND

Morton Salt is one of the most iconic brands in American history. As the product is a household name, a pantry staple and the Morton girl is a historic pillar in marketing, Morton Salt is engrained in the fabric of American life and culture, inspiring new and old generations alike.

For Morton's social channels, I developed a series of illustrations deriving features from the iconic Morton girl. These were posted during somber and joyous holidays alike, meant to evoke nostalgia and emotional responses.

MortonSalt-MothersDay
MortonSalt-FathersDay-v2
MortonSalt-VeteransDay
March-8-Womens_Day-v4@2x
Morton-Social-2018_Feb_14-v2

Consumers are familiar with the Morton Salt Girl, but may be less familiar with what she stands for. As part of Morton's intiative to Erase Food Waste, I storyboarded and animated a social media badge to be reposted as a pledge to join their efforts.

Selected Works

The Jewish MuseumMobile Tours App

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Crystal LightPackaging Design

Morton SaltIllustration, Animation

AppleWebsite Design

Virus CalendarIllustration

Visit PhiladelphiaWebsite Design

School of FishBranding