Background

Morton Salt is one of the most iconic brands in American history. As the product is a household name, a pantry staple and the Morton girl is a historic pillar in marketing, Morton Salt is engrained in the fabric of American life and culture, inspiring new and old generations alike.

For Morton's social channels, I developed a series of illustrations deriving features from the iconic Morton girl. These were posted during somber and joyous holidays alike, meant to evoke nostalgia and emotional responses.

Consumers are familiar with the Morton Salt Girl, but may be less familiar with what she stands for. As part of Morton's intiative to Erase Food Waste, I storyboarded and animated a social media badge to be reposted as a pledge to join their efforts.